No doubt about it if you bold text in e-mail you are being bold! Don’t underestimate how bolding certain words or sentences can make an otherwise benign statement one with a major point. To make the extra effort to bold only certain terms or phrases certainly makes the point of making a point.

Then, if you format that bolded word or sentence into red text — Yikes! Be sure that is the tone you want

Because they lack business savvy? Because they don’t realize the importance of promptly responding to business e-mails? Because they do not realize that answer business e-mails in a timely manner is basically a customer service issue? I could go on…

At least a couple requests come in each day inquiring about what a person is to think when they don’t get a reply to their e-mails. The natural

E-mail is simply communicating with the written word. We are not born with these skills or education. Our writing skills are provided to us as we go through grade school for the basics, high school for more instruction and on to college.

Take it from me — this is a perpetual effort. I learn new things about how to write and use the English language properly on a regular basis. Site visitors e-mail

Being I’ve posted about how your e-mail can be blocked if you do spammy things. Outside of following my recommendations, a bunch of folks have e-mailed me privately that they still are experiencing their e-mails being blocked. That means they are still sending spammy e-mails.

Over the past year, I’ve experienced even my plain text, no graphics or attachment e-mails getting blocked by the other

• How soon should you expect a reply to a business e-mail?  Promptly and within at least 24 hours. A company that does not respond promptly to your inquiries doesn’t “get” technology and may be difficult to deal with via e-mail moving forward.
• How soon should you respond to a business e-mail? As fast as you can! Or faster!
• Should you send another e-mail if the first isn’t responded to and when? If

I get asked about this all the time — 4 times this week so far. What is expected of you when your name is either in the Cc: field or you are BCc:’d on an e-mail?

Here are some considerations:

• Cc: notes you are being FYI’d. And only Cc: those who need to be in the know. You only need to respond if you have something to add or that is relevant to the original message. And, only reply back to those

On a regular basis those who I communicate with comment on how I use the Subject: field to help keep e-mail conversations clear and more organized for both sides. I use the Subject: field to help set the tone and to let the recipient know what to expect.

I thought I would share with you how I modify the Subject: field when replying to or concerning ongoing conversations. These tips help keep me

I've written about Cause Marketing - Giving Profits to Charity and we've seen some great examples of how businesses are doing that for our friends in Haiti and Chile.

But, I haven't written about how to use your email marketing campaigns as a vehicle for asking your recipients to donate, especially if you are a "for profit" company.

Amber Cleave our Marketing Specialist here at VerticalResponse

Did you know your email id
could MAKE or BREAK your business

Go for a Business Email id’s

• A customized professional email Id with your Company name it. A distinct identity for your business.
• Stop using general email Id like xyz@gmail.com. That makes you small and unprofessional.
• Create a corporate identity with all key departments and employees assigned company email ID’s.

i.e.